Further confirmation of the virtues of youth

'It's very very good time to be young'
Anne Spackman, Editor in Chief of the Times Online.

Parts of Anne Spackman's talk earlier this week made me think back to previous comments about the difficulty of getting media jobs in the UK at the moment. Editorial budgets are shrinking everywhere and there is a growing reliance on cheap agency copy combined with sexy interfaces and Google friendly headlines. Independent newsgathering is no longer a priority. Instead, money is being spent in a technology arms race that none of the newspapers feel they can rise above, even if their websites are yet to turn a profit. Everywhere money is being pumped into new distribution methods, but all this investment is still supported by revenue from the printed copy.

Anne identified a feedback loop to this process though, where the website strengthens the brand and directs readers back to the printed paper. She also noted that statistics gathered from the website are being used to improve the targeting and profitability of advertising in the printed paper. The example she used was the growth of advertising in business supplements targeting hard to reach demographics, where advertising had previously all been centred around the main news stories. The printed newspaper is still vital.

So the newspapers need solid reporting and technology on a tight budget. Step forward the youth.

Now is a 'very very good time to be young' says Anne. Young journalists have an advantage in the jobs market that is 'frankly due to age'. She described the difficulty for seasoned reporters as like 'learning a new language'; the language of the internet that the young already speak. While she was adamant that the 'same core journalism skills that have served us so well have lost none of their value', she was keen to impress on us the advantages of being able to quickly adapt to the web.

Of course the other advantage we youth have is that we're cheap. 'Tech skills as well as editorial skills make you a very valuable person', she said. Valuable to the newspapers perhaps, but is the value being passed on to these bright young workers?

According to the National Union of Journalists, 'Journalists’ starting rates are at least £7,000 less than the median starting salary for graduates'. You can snigger at the careful use of 'median' (which suggests statistical fudging to me), but it's undeniable that young journalists are underpaid compared to other trades. Again, the NUJ say that '75% of journalists earn less than the average wage of a professional worker'. We can't expect to be well rewarded then for our tech and editorial skills, even when we build enough experience to produce reliable copy. And by then we'll be to old to understand the Web 4.0 and too expensive to retain.

Still, flattery will get you anything; including budget labour. So thank you Anne for you kind words on youth, and can I have a job? I can dos teh blogs and everything,

The end of paper

Speaking yesterday at a guest lecture at the University of Sheffield, Anne Spackman, Editor in Chief of the Times Online, asked the audience to raise their hands if they believed newspapers would still be printed in 20 years. Most did.
I'm not convinced though.

In 20 years I expect printed paper will have been overtaken by other forms of newspaper distribution, and I absolutely believe that many major western newspapers will have ceased paper distribution. There is technology already on the market which looks like it could change the way we consume news yet again, turning it from something we read off a screen or in a printed paper, into a combination of the two; cheap printed displays we carry with us that display the latest news and contain whole libraries of texts.

The iPhone
As hilariously overpriced as the iPhone is (a minimum of £899 on O2 for with laughably few free minutes), it has changed the focus of mobile phone design. The touchscreen is innovative, but it's the focus of the phone as an online media device that's important. Given what mobile phones were like five years ago (just phones really), there doesn't seem any limit to what might be achieved in the next twenty years. The idea of personal devices that do everything is growing closer, and that's likely to include news delivery
Nokia are reportedly close to perfecting a system of tactile response for touchscreen displays, buttons that you can feel but that retain all the advantages of touchscreen input.

Everyone is pushing screens larger, and as screens, batteries and interfaces improve, the potential uses of phones multiply. Mobile phones are the fastest spreading technology in history. Everywhere on the planet networks have appeared and in the third world they are now vital to connect communities to the outside world. If any technology is widespread enough, cheap enough and essential enough to change the way we consume news worldwide, it's the mobile phone.

Amazon's Kindle
The Kindle is a digital book. It takes the form of a flat tablet, with a large button you thumb to change the page, and a few buttons to navigate the menu to your chosen text. Thousands of novels can be carried and read off normal memory cards, and it uses wi-fi technology to easily obtain new texts. It's expensive, restricted and better alternatives are available, but none are so well supported or so widely adopted yet.

The Kindle is based around electronic paper technology (e-paper) that mimics the properties of ordinary printed paper. Unlike a normal digital display, e-paper isn't backlit and reflects light like normal paper, allowing for a wide viewing angle. It can hold a black and white image indefinitely without using power, whilst allowing the image to be changed instantly, making it very battery efficient. Right now colour is still difficult for e-paper, but this is sure to be developed soon. All this makes e-paper perfect for displaying text, and it isn't hard to imagine how this technology could develop. Already manufacturers are looking at adding fold out e-paper displays to mobile phones, and as devices and technologies converge we could easily see tiny pocket gadgets that carry music, film and whole libraries.

The technology is getting cheaper and simple text files can be easily adapted for e-paper displays, as can scanned text from old books. Google are presently working to scan every book in existence into a giant database, and all the classics are already online at various locations; so the content is there already or easily available.
E-paper vastly improves screen reading to the point where it might just become a viable alternative to printed daily’s. You can already subscribe to the New York Times, Le Monde, The Wall Street Journal, Time, Boingboing, The Onion and many more using the Kindle (but no British papers as yet). As the content is delivered in a single package each morning it returns newspapers to a subscription based business model, rather than the uncertainty of online income.
Expect to hear a lot more about e-paper in the near future.

The XO-1
The One Laptop Per Child Program has designed the XO-1 for the needs of the developing world. It's been built because digital interaction is now seen as vital for the development of the third world. Moreover it's being made as cheaply and efficiently as possible and distributed out to those who need it. This spirit of obligation and enterprise is a good sign that digital technology will be pushed out worldwide very quickly.
Or another view; the rich developed nations can't afford to let these huge potential markets fall behind, and are prepared to give out computers if it means more people can access their online stores.
Either way, there is a determined drive to make the web global, to empower the whole population of the planet so that we can move forward with new technology as one. I expect to see the lag between new ideas and worldwide acceptance grow ever shorter, and this means that changes to media distribution will be rapidly accepted.

The Future
Put simply, I see paper being replaced. New technologies could be developed so rapidly that nobody can really predict where we're going, but the direction of travel is clear: paper distribution is a resource nightmare, deeply limited in it's capabilities, and it probably won't last long. Even the pages we have now have a tendency to rot quite quickly without specialist care. You might feel that printed paper's been around forever, but looking at history it's just another in a line of improving communications technologies, and we won’t stay attached to it for long.

So; within twenty years I don't think the Times will be printed: I think it'll be wirelessly delivered to the pocket displays of every child on the planet, and constantly updated.
And I don't think that's a stretch of the imagination.