SEO for Journalists

Useful SEO tools, links and resources for journalists, to go with my talk on SEO to journalism students at the University of Sheffield.

Basic SEO reminder:

• Describe your content with strong keywords.
• Get related sites to link to you.
• Make sure internal and external link text uses appropriate keywords.

Google
> Auto suggest & related searches provide keyword tips

Google Insights
> Compare terms to find the most useful keywords

Google Adwords Keyword tool
> Recent search volume information

Google SEO starter guide (pdf)
> SEO guide from those in the know

SEOMoz Search Ranking Factors study
> Thorough analysis of the relative weights of different factors in search

Open Site Explorer or Yahoo Site Explorer
> Allow you to explore inbound link structures

10 ways journalists can conquer SEO
> Great set of useful tips

Google Living Stories
> Better ways of surfacing information.

Sphinn
SEo and Social Media aggregator - excelent source of news and tips